eCommerce Website Design
Value Packed Features
- Free Domain name
- Free Hosting
- Email accounts
- Storage (GB)
- Photo galleries
- Home-page Slider
- SEO (page level)
- SEO (site level)
- SEO (social media)
- SEO (link building)
- Shopping cart
- Secure ecommerce (SSL) Payments
- Legal notices
- WordPress site with free plug-ins
- Opencart Solution with multi payment/delivery options
- As needed
- As needed
- As needed
What is eCommerce Website Design
Websites are now the most common form of eCommerce interaction between businesses, financial institutions and the public. A eCommerce website design must include front and back-end components.
Front-end of a eCommerce Website
- The graphical user interface (look and feel totally up to clients requirement and web designer)
- eCommerce application (can be a simple widget, a plug-in or a complete operating system in its own right)
- eCommerce theme (the theme is like a skin covering the operating system, it’s what users see)
Back-end of a eCommerce Website
- https compliant – website should be enabled for secure online transactions
- database of accounts, products and services, pricing, promotions and specials
Small Business eCommerce
eCommerce covers a broad range of types such as online retail sites, auction or music sites, business exchanges, services between corporations and of course all manners of financial transactions. Given the nature of the trend towards online shopping and mobile computing, it is by far the most important technology of our time. Small businesses which no not embrace the mobile revolution and online payments will find it difficult to compete.
It’s easy to understand why a David Jones or Myers needs a store, but why would a local corner stand florist? Simple. More and more people are looking online and want to buy goods and services which can be delivered saving them time and hassle. People are willing to pay for service if the price and product are rightly marketed. If a person living in a suburb wants an arrangement of flowers which could be delivered within hours; they would search online. The company which meets the demand wins. The corner store is left out in the cold. But if the corner store sets up an online store with a narrow location niche, the search engine (or adwords campaign) would show their store as being the most relevant and so gets the business.
In the perfect world it makes total sense, in the real world each business needs to determine how beneficial it would be and also if they have the cash-flow to fund the investment. Just having an eCommerce website does not guarantee profit.
Costs associated with small-business eCommerce website design
- Original initial web design, between $500 to $1,500 for most
- Cost of SEO to make site visible, about $1,500 over three months, then $1-200 month until top 3 position reached
- Montly adwords campaign for first 3 months until site is easily found by Google in search results; depends on many factors but can budget 5-10% of sales from online site.
- Infrastructure costs to handle online sales; perhaps computer system, delivery network, staff, etc…
By doing the numbers you may find it is not feasible. Although online sales has lower overheads than retail space, it has higher advertising costs which can equally eat away profit margins. In niche markets or non-competitive areas it will most likely prove very profitable. In city areas where competition is cut-throat, it must be handled carefully to avoid liquidity issues. For many small business, if they do it they are in trouble. If they don’t, they are in trouble.
eCommerce Strategy for success
Creating a successful online store can be a difficult which is why researching and understanding what is required to establish an e-business strategy is crucial in its success. Our part, eCommerce website design, is probably the easiest and one of the most cheapest parts!!
Some of the things to consider
- what is your competition doing
- do you have a niche segment
- what are your delivery costs
- pricing structure online Vs. store-front
- what profit margin do you have to play with to pay for ongoing store costs (SEO, adwords)
- how much do you want to D.I.Y
- complete turnkey solutions
- what technology or system to use
- what form of payment will you accept, how to get the accounts
- how to drive traffic to your site
There are literally hundreds of options which can be used for shopping cart websites. They range from
- CMS themes (like WordPress)
- Extensions or plug-ins
- Out of the box applications
- Operating systems
- Open systems
- Cloud based (no software or server needed)
- Licensed systems
It all depends what you want to do, what volume you expect, how many items you will have. What type of volume discounting you have. What specials or promotions you have. Your coupon or voucher system, etc, etc.
Needless to say, before you choose a method we must ensure we have the correct package that can not only do the job but is easy to manage.
For most people, “Opencart” which is a free operating system based package will do the job. Magento is a cloud based package but requires monthly licensing payment. In many cases, we don’t even need to use the complexity of a complete solution, so stay with WordPress simply because its simple for you to update.