eCommerce Website Design

 

Value Packed Features

  • Free Domain nameFor the first year, then included in the price if yearly hosting & maintenance is selected.
  • Free HostingFor the first year, then included in the price if yearly hosting & maintenance is selected.
  • PagesWe create and upload these pages for you, up to a maximum supported by the server
  • Email accountsFor example, [email protected].com.au
  • Storage (GB)A typical large website is under 100MB. This limit mostly applies if the site is used as an FTP data server.
  • Photo galleriesWe will upload 5 photos for each gallery, you may continue to add as required.
  • Home-page SliderSee our homepage for an example. This is how many photos in the slider we insert. The total number depends on the theme you select.
  • SEO (page level)Search engine optimisation on each page
  • SEO (site level)Search engine optimisation at the site level
  • SEO (social media)Linking your site with the main social media outlets to improve search engine optimisation
  • SEO (link building)Inbound or external Search engine optimisation helps to improve rankings
  • Shopping cart
  • Secure ecommerce (SSL) PaymentsFor banking, payments, secure accounts, etc
  • Legal notices@Copyright, terms and conditions and privacy statement (typically located at footer on page on right hand side)

eSimple

$795
$795
  • For the first year, then included in the price if yearly hosting & maintenance is selected.
  • For the first year, then included in the price if yearly hosting & maintenance is selected.
  • 10/50+We create/upload 10 pages for you, but the site can be upgraded to 50+ pages (DIY)
  • 9
  • 5
  • 5Up to 5 galleries each with 7 photos
  • 5
  • ModerateAfter automated tools insert SEO related fields, we revise the title and meta description
  • ModerateLinks to social media provided (if you have the accounts already)
  • ModerateWe link up to five of your accounts
  • WordPress site with free plug-ins
  • As a separate page (combined)

eCart

$995
$995
  • For the first year, then included in the price if yearly hosting & maintenance is selected.
  • For the first year, then included in the price if yearly hosting & maintenance is selected.
  • 15/100+We create/upload 15 pages for you, but the site can be upgraded to 100+ pages (DIY)
  • 12
  • 7
  • 7Up to 7 galleries each with 7 photos
  • 5
  • MediumMajor SEO fields are updated based on optimum keywords for the business/service
  • ModerateLinks to social media provided (if you have the accounts already)
  • ModerateWe link up to five of your accounts
  • Via your social media accounts
  • Opencart Solution with multi payment/delivery options
  • As a separate page (combined)

eMazing

$Quote
$Quote
  • For the first year, then included in the price if yearly hosting & maintenance is selected.
  • For the first year, then included in the price if yearly hosting & maintenance is selected.
  • UnlimitedWe create/upload what is needed for you, Site can support 200+ pages
  • 15
  • 9
  • As needed
  • As needed
  • AdvancedWe do what is needed as per our agreement
  • MediumSocial media, sitemap, robots.txt and all search engines advised about your site
  • MediumWe link up to 7of your accounts and/or we create the top 4 for your industry (if we create then minimal building of the accounts)
  • Via social media and some industry forums
  • As needed
    Cost depends on how many items, who collects/collates data and who populates database.
  • As a separate page (combined)

What is eCommerce Website Design

Just like we have the “i” for all things Apple, the “e” refers to all things Electronic. In this case digital. eCommerce is the use of secure electronics to provide a safe facility for the buying and selling of goods and services over an electronic medium such as the internet, phone or wireless connection. It is also known as e-business and spelt in many ways. More commonly, people associate shopping-carts with eCommerce although they are actually a subset.

Websites are now the most common form of eCommerce interaction between businesses, financial institutions and the public. A eCommerce website design must include front  and back-end components.

Front-end of a eCommerce Website

  1. The graphical user interface (look and feel totally up to clients requirement and web designer)
  2. eCommerce application (can be a simple widget, a plug-in or a complete operating system in its own right)
  3. eCommerce theme (the theme is like a skin covering the operating system, it’s what users see)

Back-end of a eCommerce Website

  1. https compliant – website should be enabled for secure online transactions
  2. database of accounts, products and services, pricing, promotions and specials

 

Small Business eCommerce

eCommerce covers a broad range of types such as online retail sites, auction or music sites, business exchanges, services between corporations and of course all manners of financial transactions. Given the nature of the trend towards online shopping and mobile computing, it is by far the most important technology of our time. Small businesses which no not embrace the mobile revolution and online payments will find it difficult to compete.

It’s easy to understand why a David Jones or Myers needs a store, but why would a local corner stand florist? Simple. More and more people are looking online and want to buy goods and services which can be delivered saving them time and hassle. People are willing to pay for service if the price and product are rightly marketed. If a person living in a suburb wants an arrangement of flowers which could be delivered within hours; they would search online. The company which meets the demand wins. The corner store is left out in the cold. But if the corner store sets up an online store with a narrow location niche, the search engine (or adwords campaign) would show their store as being the most relevant and so gets the business.

In the perfect world it makes total sense, in the real world each business needs to determine how beneficial it would be and also if they have the cash-flow to fund the investment. Just having an eCommerce website does not guarantee profit.

Costs associated with small-business eCommerce website design

  • Original initial web design, between $500 to $1,500 for most
  • Cost of SEO to make site visible, about $1,500 over three months, then $1-200 month until top 3 position reached
  • Montly adwords campaign for first 3 months until site is easily found by Google in search results; depends on many factors but can budget 5-10% of sales from online site.
  • Infrastructure costs to handle online sales; perhaps computer system, delivery network, staff, etc…

By doing the numbers you may find it is not feasible. Although online sales has lower overheads than retail space, it has higher advertising costs which can equally eat away profit margins. In niche markets or non-competitive areas it will most likely prove very profitable. In city areas where competition is cut-throat, it must be handled carefully to avoid liquidity issues. For many small business, if they do it they are in trouble. If they don’t, they are in trouble.

eCommerce Strategy for success

Creating a successful online store can be a difficult which is why researching and understanding what is required to establish an e-business strategy is crucial in its success. Our part, eCommerce website design, is probably the easiest and one of the most cheapest parts!!

Some of the things to consider

  • what is your competition doing
  • do you have a niche segment
  • what are your delivery costs
  • pricing structure online Vs. store-front
  • what profit margin do you have to play with to pay for ongoing store costs (SEO, adwords)
  • how much do you want to D.I.Y
  • complete turnkey solutions
  • what technology or system to use
  • what form of payment will you accept, how to get the accounts
  • how to drive traffic to your site

eCommerce options

There are literally hundreds of options which can be used for shopping cart websites. They range from

  • CMS themes (like WordPress)
  • Extensions or plug-ins
  • Out of the box applications
  • Operating systems
  • Open systems
  • Cloud based (no software or server needed)
  • Licensed systems
  • etc

It all depends what you want to do, what volume you expect, how many items you will have. What type of volume discounting you have. What specials or promotions you have. Your coupon or voucher system, etc, etc.

Needless to say, before you choose a method we must ensure we have the correct package that can not only do the job but is easy to manage.

For most people, “Opencart” which is a free operating system based package will do the job. Magento is a cloud based package but requires monthly licensing payment. In many cases, we don’t even need to use the complexity of a complete solution, so stay with WordPress simply because its simple for you to update.

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