SEO tips (top 10)

  What is needed to optimise a website for high rankings These top 10 SEO tips and tricks will help you to achieve the highest rankings possible in the long-term. It may be possible to do it quicker but that is fraught with danger, better to stick to what the search...

How much is social media worth to a brand?

Social media worth According to a recent article, a simple facebook “like” is worth around $174 to a brand. We all knew the value in terms of link-building and loyalty, but now a new study has quantified the value of social media’s worth. Each social...

Tradeoffs in website design

Website design tradeoffs There are two primary objectives in web design which cause tradeoffs Usability, appeal or the ability to convert a view into a sale Discoverability, that is design according to what search engines like A typical example is our front page. It...

The dark side of SEO

The dark side Sounds like a possible script for George Lucas/Disney production! Unfortunately the dark side of SEO is the real world of internet marketing. SEO has its sith-lord called the search engine being used for illicit gains. So, what is the dark side of SEO?...

What is spam (according to SEO)

Every religion has some rules which if the devotee follows will ensure greener pastures in the life-after. For example, Christians have the 10 commandments, Buddhists have the five precepts, Google has anti-spam. Well, in the Search Engines world (with Google being...
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