The dark side of SEO

Posted by on Saturday, 6 April 2013 in Blog, S.E.O.

The dark side Sounds like a possible script for George Lucas/Disney production! Unfortunately the dark side of SEO is the real world of internet marketing. SEO has its sith-lord called the search engine being used for illicit gains. So, what is the dark side of SEO? Basically, anyone with know how can destroy the rankings of another business without even physically touching their site.  And this is happening a lot more than the masters of search engines care to admit. Imagine a florist who is ranked #3 for certain products. If they are nasty they could employ someone to sabotage the rankings of the top two. It would cost only a hundred dollars or so. This insane state of the industry has come about due to spammers and individuals trying to rig the system to their advantage. They have forced search engines to react in such a way, which penalize the good. Google is broken. Most SEO’s love google because they make big money from them, but at the top of the SEO tree are colleagues who see Google has gone astray and is leading the industry down a dark and dangerous path. Why? Firstly because they favour brands so much, and secondly because of the way they’ve reacted to spammers and abusers of the system. An analogy is 911. Afterwards 911 what happened to all the good guys like us? We had to ensure fewer freedoms, more restrictions, hassled air travel, etc, etc…just because a few terrorists made trouble. In many ways the terrorists won due to the fear they instilled and increased control by government. Google is the same as our Government (well the internet version), the fight with the bad guys (spammers) is causing it to favour the big brands…which coincidently can spam and do many illegal SEO practices with almost no retribution. But if a small guy gets nailed by a bad guy or mistakenly does something wrong, the small guy gets taken out of all search results which essentially sends them bankrupt. What’s the big deal you may say, well….the internet is mostly made up of small good guys like you and I; not people from the dark side and certainly not the big brands. What does all this mean to you in a practical way? Well, firstly its more difficult to do SEO hence higher cost, big players dominate search rankings leaving crumbs for the rest, you must be very careful who your friends are and now some transparency has been lost as sites have to watch their back. Throughout history many conquerors have risen but always fall due to abusing their power or simply dying off. Companies are no different, when they no longer function correctly the market is ripe for competitors; hence in the increasing rise of other search engines. From a quality prospective Google still delivers better results that the others...

Read More »

What is spam (according to SEO)

Posted by on Saturday, 6 April 2013 in Blog, S.E.O.

Every religion has some rules which if the devotee follows will ensure greener pastures in the life-after. For example, Christians have the 10 commandments, Buddhists have the five precepts, Google has anti-spam. Well, in the Search Engines world (with Google being the dominate source), we also have guidelines to follow. If we ignore them, straight down to rankings hell pretty much destroying any web-based business. If we abide by them, we get to play second fiddle to the big brands because they are pretty much immune to spam laws. Doesn’t seem very fair, but hey, life wasn’t meant to be easy. Spam is not just the sort of stuff Monty python dishes out, not just junk mail, not just trash sites…it could be your site if SEO is not managed carefully!     Reproduced with the kind permission of folks from...

Read More »

Welcome

Posted by on Wednesday, 3 April 2013 in Blog, Site news/information

Hi everyone and welcome to our new website developed on the beautiful Sunshine coast for small business and sole-traders in the area and beyond. Our speciality is to provide a turnkey solution to small business, everything from domain name registration to hosting to design and development to marketing and sales. Our prices are currently very attractive due to the initial promotion period, so have a look around the site and contact us if you see something you like. This site has been developed using one of our partner themes on the WordPress Content Management System (CMS). Theme based CMS’s allow us to provide quick and affordable designs that look professional and are more than functional. Although in the making for some time, the site went officially live on Tuesday 7th May 2013. By live, it means search engines were allowed to index it making it visible to the...

Read More »
Top